Identifying Your Beliefs About Asserting Yourself

This structured worksheet helps clients identify the beliefs and assumptions that make it difficult to communicate assertively.

Psychology Tools Resource: Identifying Your Beliefs About Asserting Yourself

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Client version

Includes client-friendly guidance. Downloads are in Fillable PDF format where appropriate.

Professional version

Offers theory, guidance, and prompts for mental health professionals. Downloads are in Fillable PDF format where appropriate.

Psychology Tools Resource: Identifying Your Beliefs About Asserting Yourself

Overview

Beliefs about assertiveness can influence how people communicate. For instance, clients may understand what assertive communication entails but struggle express themselves due to concerns about conflict, rejection, criticism, guilt, or appearing selfish. This worksheet helps clients become more aware of these beliefs so they can be re-evaluated and tested through behavioral experiments.

Key benefits

Informative

Helps clients become more aware of beliefs that obstruct assertiveness.

Structured

Uses various tasks to make belief identification easier.

Accessible

Easy for clients to understand and use.

Flexible

Suitable for use during assessment and formulation, treatment planning, and intervention.

What difficulties is this for?

Social Anxiety Disorder (SAD)

Testing beliefs about judgment, rejection, or negative evaluation during assertive interactions.

Generalized Anxiety Disorder (GAD)

Identifying worries and concerns about self-expression.

Depression

Addressing beliefs that contribute to passivity, low confidence, or difficulty expressing needs.

Low Self-Esteem

Helping clients identify beliefs about burdening others, appearing selfish, or not being entitled to one's needs.

Interpersonal Difficulties

Clarifying beliefs that interfere with direct, honest, and respectful communication in relationships.

Integrating it into your practice

01

Introduce

Explain that beliefs about assertiveness can influence how people communicate and sometimes hold them back.

02

Complete

Invite the client to finish the sentence completion task.

03

Review

Go through the example beliefs and mark any additional statements the client relates to.

04

Prioritize

Help the client identify the beliefs that are most relevant.

05

Plan

Choose appropriate next steps, such as cognitive restructuring or behavioral experiments.

Theoretical background and therapist guidance

Assertiveness is regarded as an effective communication style across many situations. Various theoretical models have been used to account for assertive and non-assertive communication. According to cognitive models, information processing and cognitions (e.g., negative beliefs and outcome expectations) plays a key role in shaping how people communicate (e.g., Vagos and Pereira, 2016).

Consequently, many assertiveness programs target the beliefs that hinder assertive communication (e.g., Hagberg et al., 2023; Jakubowski & Lange, 1978; Paterson, 2022; Wolfe & Fodor, 1975). Common cognitive interventions include psychoeducation (e.g., providing information that counters negative beliefs; Jacobs & Cochran, 1982), self-instructional training (e.g., Craighead, 1979; Kazdin & Mascitelli, 1982), problem-solving (e.g., Twentyman et al., 1980), imagery techniques (e.g., Tiegerman & Kassinove, 1977), and behavioral experiments (e.g., Hagberg et al., 2023).

Cognitive restructuring has also been used, which typically involves identifying, exploring, and re-evaluating maladaptive beliefs that obstruct assertive communication (e.g., Carmody, 1978; Kaplan, 1982; Linehan et al., 1979). This technique is sometimes combined with other cognitive interventions, such as self-instructional training and mental imagery (e.g., Tiegerman & Kassinove, 1977).

Psychology Tools Resource: Identifying Your Beliefs About Asserting Yourself

What's inside

  • Tasks for helping clients identify problematic beliefs that hinder assertiveness.

  • Therapist instructions and suggested questions.

  • Completed examples showing how the worksheet can be used in practice.

  • Recommendations for further reading.

Get access to this resource

FAQs

It focuses on beliefs and assumptions that make assertive communication difficult, such as being rejected, criticized, or feeling guilty.
Beliefs about assertiveness are not always immediately obvious. Structured sentence stems can help clients access assumptions and predictions that might otherwise remain implicit.
Prioritizing the most convincing, distressing, or obstructive beliefs helps focus subsequent therapy on the cognitions that are most likely to be maintaining non-assertive behavior.

How this resource helps improve clinical outcomes

This worksheet can help clients:

  • Identify beliefs that hinder assertive communication.

  • Work towards challenging and testing out these beliefs.

  • Understand why they struggle with self-expression.

References and further reading

  • Alden, L., & Cappe, R. (1981). Nonassertiveness: Skill deficit or selective self-evaluation? Behavior Therapy, 12, 107-114. DOI: 10.1016/S0005-7894(81)80111-6.

  • Alden, L., & Safran, J. (1978). Irrational beliefs and nonassertive behavior. Cognitive Therapy and Research, 2, 357-364. DOI: 10.1007/BF01172652.

  • Birtchnell, J. (1996). How humans relate: A new interpersonal theory. Psychology Press.

  • Birtchnell, J. (2002). Relating in psychotherapy: The application of a new theory. Brunner Routledge. DOI: 10.1002/cpp.615.

  • Bonham-Carter, D. (2012). Assertiveness: A practical guide. Icon Books.

  • Bruch, M. A., Haase, R. F., & Purcell, M. J. (1984). Content dimensions of self-statements in assertive situations: A factor analysis of two measures. Cognitive therapy and Research, 8, 173-186. DOI: 10.1007/BF01173042.

  • Carmody, T. P. (1978). Rational, emotive, self-instructional, and behavioral assertion training: Facilitating maintenance. Cognitive Therapy and Research, 2, 241-253. DOI: 10.1007/BF01185786.

  • Chłopicki, W. (2017). Communication styles: An overview. Styles of Communication, 9, 9-25.

  • Craighead, L. W. (1979). Self-instructional training for assertive-refusal behavior. Behavior Therapy, 10, 529-542. DOI: 10.1016/S0005-7894(79)80054-4.

  • Duckworth, M. P. (2009). Assertiveness skills and the management of related factors. In W. T. O’Donohue & J. E. Fisher (Eds.), General principles and empirically supported techniques of cognitive behavior therapy (pp. 124–132). John Wiley and Sons.

  • Gilbert, P., & Allan, S. (1994). Assertiveness, submissive behaviour and social comparison. British Journal of Clinical Psychology, 33, 295-306. DOI: 10.1111/j.2044-8260.1994.tb01125.x.

  • Hagberg, T., Manhem, P., Oscarsson, M., Michel, F., Andersson, G., & Carlbring, P. (2023). Efficacy of transdiagnostic cognitive-behavioral therapy for assertiveness: A randomized controlled trial. Internet Interventions, 32, 100629. DOI: 10.1016/j.invent.2023.100629.

  • Hansford, B. C., & Hattie, J. A. (1987). Perceptions of communicator style and self-concept. Communication Research, 14, 189-203. DOI: 10.1177/009365087014002003.

  • Hayward, M., Berry, K., McCarthy-Jones, S., Strauss, C., & Thomas, N. (2014). Beyond the omnipotence of voices: Further developing a relational approach to auditory hallucinations. Psychosis, 6, 242-252. DOI: 10.1080/17522439.2013.839735.

  • Hayward, M., Strauss, C., & Kingdon, D. (2012). Overcoming distress voices: A self-help guide using cognitive behavioral techniques. Robinson.

  • Jacobs, M. K., & Cochran, S. D. (1982). The effects of cognitive restructuring on assertive behavior. Cognitive Therapy and Research, 6, 63-76. DOI: 10.1007/BF01185727.

  • Jakubowski, P., & Lange, A. J. (1978). The assertive option: Your rights and responsibilities. Research Press Company.

  • Kaplan, D. A. (1982). Behavioral, cognitive, and behavioral-cognitive aprroaches to group assertion training therapy. Cognitive Therapy and Research, 6, 301-314. DOI: 10.1007/BF01173578.

  • Kazdin, A. E., & Mascitelli, S. (1982). Behavioral rehearsal, self-instructions, and homework practice in developing assertiveness. Behavior Therapy, 13, 346-360. DOI: 10.1016/S0005-7894(82)80043-9.

  • Linehan, M. M. (1979). Structured cognitive-behavioral treatment of assertion problems. In P. C. Kendall & S. V. Hollon (Eds.), Cognitive-behavioral interventions: Theory, research, and procedures (pp. 205-240). Academic Press.

  • Linehan, M. M., Goldfried, M. R., & Goldfried, A. P. (1979). Assertion therapy: Skill training or cognitive restructuring. Behavior Therapy, 10, 372-388. DOI: 10.1016/S0005-7894(79)80026-X.

  • McFall, R. M., & Twentyman, C. T. (1973). Four experiments on the relative contributions of rehearsal, modeling, and coaching to assertion training. Journal of Abnormal Psychology, 81, 199–218. DOI: 10.1037/h0034567.

  • McKay, M., Davis, M., & Fanning, P. (2018). Messages: The communication skills workbook (4th ed.). New Harbinger Publications.

  • Norton, R. W. (1978). Foundation of a communicator style construct. Human Communication Research, 4, 99-112. DOI: 10.1111/j.1468-2958.1978.tb00600.x.

  • Orenstein, H., Orenstein, E., & Carr, J. E. (1975). Assertiveness and anxiety: A correlational study. Journal of Behavior Therapy and Experimental Psychiatry, 6, 203-207. DOI: 10.1016/0005-7916(75)90100-7.

  • Paterson, R. J. (2022). The assertiveness workbook: How to express your ideas and stand up for yourself at work and in relationships (2nd ed.). New Harbinger Publications.

  • Pfafman, T. M., & McEwan, B. (2014). Polite women at work: Negotiating professional identity through strategic assertiveness. Women’s Studies in Communication, 37, 202-219. DOI: 10.1080/07491409.2014.911231.

  • Rakos, R. F. (1991). Assertive behavior: Theory, research, and training. Routledge.

  • Rohner, J., & Schutz, A. (2024). Psychology of communication. Springer.

  • Speed, B. C., Goldstein, B. L., & Goldfried, M. R. (2018). Assertiveness training: A forgotten evidence-based treatment. Clinical Psychology: Science and Practice, 25, e12216. DOI: 10.1111/cpsp.12216.

  • Suzuki, E., Saito, M., Tagaya, A., Mihara, R., Maruyama, A., Azuma, T., & Sato, C. (2009). Relationship between assertiveness and burnout among nurse managers. Japan Journal of Nursing Science, 6, 71-81. DOI: 10.1111/j.1742-7924.2009.00124.x.

  • Tiegerman, S., & Kassinove, H. (1977). Effects of assertive training and cognitive components of rational therapy on assertive behaviors and interpersonal anxiety. Psychological Reports, 40, 535-542E. DOI: 10.2466/pr0.1977.40.2.535.

  • Twentyman, C. T., Pharr, D. R., & Connor, J. M. (1980). A comparison of three covert assertion training procedures. Journal of Clinical Psychology, 36, 520-525. DOI: 10.1002/jclp.6120360223.

  • Vagos, P., & Pereira, A. (2016). A cognitive perspective for understanding and training assertiveness. European Psychologist, 21, 109–121. DOI: 10.1027/1016-9040/a000250.

  • Williams, M. J., & Tiedens, L. Z. (2016). The subtle suspension of backlash: A meta-analysis of penalties for women’s implicit and explicit dominance behavior. Psychological Bulletin, 142, 165–197. DOI: 10.1037/bul0000039.

  • Wolfe, J. L., & Fodor, I. G. (1975). A cognitive/behavioral approach to modifying assertive behavior in women. The Counseling Psychologist, 5, 45-52. DOI:10.1177/001100007500500408.